Jose Alarcon 
From clubs launching fan tokens through companies like Socios, to clubs, competitions, and footballers releasing their own NFT collections, an enormous amount of money has flooded into football from the cryptocurrency industry over the last few years.
As far as the likes of FIFA, UEFA, and the Premier League seem to be concerned, these sponsors, digital assets, and non-fungible tokens are easy money with very few overheads – but increasingly they are being met with opposition from fans.
In this video, HITC Sevens takes a closer look at the companies who are now becoming some of the most lucrative advertisers in the sport, the various services they offer, and why they might present an impending crisis to both consumers and to the world of football.
I think there’s too much fuss around blockchain, when you understand the technology you realize it’s part of the future, same as zuckerberg meta.
Its way bigger than the speculation, similar to the financial market
It gives me hope, to see backlash against NFT’s.
Man I love this channel. 40 minutes well spent. Thank you Alfredo
27:05 sorry liverpool fans I screenshot
NFTs are a ledger entry on a transaction confirming it happened. It is not proof of ownership, nor does it have any value in itself.
It is a pump and dump scheme. That is where the value and money making lies. Getting out for a profit letting another place holder take the risk. Football hasn't met a revenue stream it does not like.
Can't see how crypto and football could go wrong…..
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What an utter scam. Little more than another lottery.
Regardless of the origins all crypto and NFTs are now is elaborate grifting schemes that teach young people to try to rip each other off as much as possible.
Football is a unabashedly a business, as such it's all about GREED and MONEY and they don't really care where it comes from. Sadly some will enjoy the recent Ecuadorian Crypto experience
"There does seem to be a certain juxtaposition between the socialist credentials of many Liverpool legends… and the world of cryptocurrencies and financial assets, that are quite intimately tied to the libertarian right, who see cryptocurrencies as a way of bypassing the government and central banks"… Ah so socialism is a lovely liberal thing that makes the average citizen's life better and people trying to use new technology to potentially bypass possibly/probably net-evil governments and central banks is a 'right wing' thing?.. 😀
Been an avid watcher of your vids for a couple of years since I got back into football Alfie, really do like em on the whole, but I think this particular one is a bit poorly researched and seems to come from a bit of a woke-right bent. Labelling various types of businesses within the crypto ecosystem, from spot exchanges, to derivative exchanges, to gambling firms, to projects creating tokens, all as 'crypto businesses' is lazy at best, but I feel it's almost disingenuous as I'm pretty sure you have some sort of formal education in traditional finance.
"A lot of people who have made a lot of money who have made a lot of money in cryptocurrency were the people who got in right at the start, many of them already fairly affluent…" Again, seems disingenuous. First off, where is the evidence that most people who 'got in early' to 'cryptocurrency are 'fairly affluent'? Why would people who are affluent concern themselves with crypto projects in their early days, when they'd be affluent enough to invest in less risky traditional instruments and not be priced out by fees? You then literally give an example of how it's likely to be 'economically precarious' people who are switched onto economic conditions in traditional finance, who buy cryptoassets, a couple of minutes later. Also, the people who 'got in early' to Bitcoin in 2009-12 got rich, so did the people who 'got in early' to Ethereum in 2015/16, as did the people who 'got in early' to Solana in 2019/20. In the same way that some people 'got in early' to Ford did, when it went public whenever that was, or Microsoft when that did in the 80's, or Facebook when that did in the 2000's (and that's not to mention the venture capitalists). Again, I feel you know better than to present this kind of argument. Same thing with the 'effectively gambling' line often trotted out by people who don't know what they're talking about.
"Even the craziest of currencies aren't as volatile as bitcoin, for example" This is provably false with 1 minute of Googling. The Brazilian Real, the Venezuelan Bolivar and the Zimbabwe Dollar against the USD would strike me as obvious examples of fiat currencies that have experienced greater volatility (or depreciation) against the USD than bitcoin has, over the last 5 years. If we can class depreciation as volatility, I don't think there's a fiat currency in the world that hasn't suffered greater depreciation against bitcoin over the last 10 years, than bitcoin has suffered during its shorter-term dips against the USD during the last 10 years.
You then go on to admit that you're badmouthing crypto, but then say that fans of crypto should be happy as your badmouthing of crypto will keep prices low, so these fans will be able to keep buying. If something new comes along and some people see that thing as a real positive, then they see other people saying that thing is a negative, using arguments they believe not to be true, the first group is likely to say something, because the opinion of the public (who are mostly hostile towards new things anyway) can easily be swayed on new things that come around. Perhaps this is analagous to the emergence of attempted treatments for cov!d over the last couple of years. What are your thoughts on discourse surrounding the emergence of these?
Just some food for thought, love your videos generally, particularly the sorta 'weird general football-knowledge' ones 😀
Yes I know I am late, but I am still suggesting this (work was a bit much last few days XD).
Day 10:
The biggest wins in every european top flight (Athletic Bilbio 12-1 FC Barcelona; Gladbach 12-0 Dortmund; Ajax 13-0 VVV Venlo).
Very insightful 👍🏼
Crypto & NFTs is gambling & scamming so should be banned aswell : prove me wrong
Best player of all time list
HITC guy: “#1 Caveman from 10,000 B.C, Caveman had an incredible ability to kick a ball and was one of the smartest players of his era”
In fairness to Michael Owen. He did sell his daughter to ITV. So selling crypto or NFTs is a step up
NFTs are the biggest load of BS I've ever seen. The fact that two of their biggest promoters from within football are Michael Owen and John Terry, both of whom seem like absolute knobs, doesn't exactly help.
As Crawley fan, I'm looking forward to Crypto taking us to the premier (non) league next season.
It is concerning that a company banned from operating in the UK, is allowed to sponsor a UK football team.
NFT’s are not just pictures like the Apes, just look at projects like Sorare, TFC ,Ultimate Champions. It is fun and you can additionally win some money.
Who here has ever bought anything with crypto or been paid in crypto currencies? Isn't it just used by criminals in the black market?
I mean, money is not going to launder itself